Look for GM’s Center Air Bag in the 2013 Chevy Traverse

This is why The Southtowne General Motors Superstore is a proud representative of the GM brand. Last Thursday, GM announced that they plan to add a center air bag as a standard to all crossover vehicles in 2013 including the Chevy Traverse. Though this isn’t required by federal safety standards, GM is dedicated to delivering the highest standards of safety for their customers.

According to GM’s analysis of the National Highway Traffic Safety Administration’s Fatality Analysis Reporting System database, side-impact crashes accounted for 11 percent of fatalities between 2004 – 2009. In the same type of crashes, the passenger on the non-struck side of the car represented 29 percent of fatalities.

This type of center air bag is an industry first and will help reduce injury to front seat passengers during side-impact crashes. It’s located between the driver’s front and passenger seats and provides cushioning between drivers and front passengers. Check out this video and see how it works.

In the press release, Adrian Lund, president of the Insurance Institute for Highway Safety said, “The front center airbag has real potential to save lives in side crashes. GM and Takata are to be commended for taking the lead in this important area.”

And boy is he right. It took three years of testing different designs to achieve the perfect packaging, cushioning and restraint for several different crash and occupant positioning scenarios before GM and supplier Takata finalized the design.

So Newnan, GA Chevrolet drivers, are you ready for the latest advancement in air bag safety, I know I am!

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