The History of Chevrolet

SouthTowne Motors is your go-to place for the brands you love most: Chevy, Cadillac, Buick, and GMC. These affordable and dependable performance vehicles all have such rich and colorful histories behind them. None, however, have as much drive as Chevrolet. This company has been inventing and producing cars since 1911 and is still going strong today.

Chevrolet was founded by engineer and Swiss race car driver Louis Chevrolet and William Durant, who was also the founder of General Motors. Durant had been ousted from working as management for General Motors in 1910. He then became head of the Buick Motor Company and hired Louis Chevrolet to drive Buick cars in promotional races.

The design concepts for the first automobile, the Series C Classic Six, were drawn up and the first prototype of this vehicle was ready before the company was even incorporated. The bowtie emblem that the company is known for was first used in 1914. The exact origin of the emblem is unknown but some speculate it either originated from wallpaper Durant saw in a French hotel room or that it is based on the logo from the Coalettes coal company. Still, others believe it could be a stylized Swiss cross from the founder’s parents’ homeland.

Trouble ensued in 1915 over design and Chevrolet sold his share of the company to Durant. The company became quite profitable by 1916 and Durant repurchased interest in GM. By 1917 he had become president of General Motors. He merged the two companies together with Chevrolet as a separate division. There were factories for this vastly growing brand all throughout the United States as well as a few in the Canadian division.

This company was known as one of the “Low-priced three” with the other two being Ford and Plymouth. During the 1950s and 1960s, Chevrolet held huge influence on the American market. The Corvette was introduced in 1953 and their first fuel-injected engine hit the streets in 1957. One in every ten cars sold in 1963 was made by Chevrolet.

Impala became the best-selling vehicle in history during the 1960s and 1970s. The basic small block V8 engine design has remained in use since the inception in 1955. In 2010, they introduced the Volt which is a fully electric car. Since then, it has been awarded the North American Car of the Year as well as World Green Car of the Year in 2012.

Chevy continues their growth with innovative and fuel-efficient cars, trucks, and SUVs. If you’re looking for one of these amazing vehicles, come see us at our Newnan Chevy dealership today.

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